The Good Food CFO Podcast
Food Industry Finances are unique, and no one understands them better than The Good Food CFO.
New Episodes Weekly
Episode 108 :: Ask The Good Food CFO: How to Establish a Marketing Budget, Tips for Increasing Margin, and Clarifying Debt vs. Equity Funding
You’ve got questions, The Good Food CFO has answers!
In this episode, Sarah Delevan, The Good Food CFO is answering financial and business questions submitted by our BABOYOT members, and offering live coaching to member Chris Gilmour, Co-Founder of Wild Muskoka Botanicals.
Episode 107 :: Real Talk with Peter Gialantzis from Pod Foods: The Boomerang Effect of Transparent Distribution
In this episode, Sarah is joined by Peter Gialantzis, CMO of Pod Foods, as they explore the difficulties that emerging food brands face in national distribution. Peter is a 25-year veteran of the Grocery industry, with senior leadership roles at Whole Foods Market, Lucky’s Market, and KeHE Distributors prior to joining Pod Foods. His passion for food has led him to dedicate his career to opening accessibility to good, healthy foods to as many markets as possible.
Episode 106 :: Stop Losing Money on Online Marketing: Advice for Finding the Right Partner and Strategy with Ali Cox
In this episode, Sarah Delevan, The Good Food CFO and Ali Cox, CEO of Noble West, explore the challenges of achieving a return on investment and the importance of understanding consumer insights and brand identity. Ali stresses the significance of setting Key Performance Indicators (KPIs) and aligning them with business goals. They also highlight the necessity of transparent reporting from marketing agencies and the value of establishing a partnership rather than a transactional relationship with these agencies.
Episode 105 :: The Rise and Fall of Foxtrot: Lessons on Funding, Expansion and Cash Management
In this episode, Sarah and Chelsea delve into the story of Foxtrot - the convenience store delivery business that soared with ambition but faced the stark reality of rapid expansion. Founded in 2015, Foxtrot's initial success was noteworthy, but the journey from a single retail location to seven, plus the leap into the Dallas market, provides a cautionary tale about the perils of scaling up too fast.
Episode 104 :: BABOYOT with Jeff Wiguna of Kuju Coffee: How a Clear Vision, Consistency & Patience Lead to Success
In this BABOYOT episode, Sarah welcomes Jeff Wiguna to the show. The co-founder and CEO of Kuju Coffee shares how they built the leading single-serve pour over brand in the US built on the foundation of their outdoor roots.
Episode 103 :: The Realities of Investment and Good Food Business: A Candid Conversation with Melissa Facchina About Finding the Right Investor and Navigating Expectations
In this episode, Sarah Delevan is joined by Melissa Facchina, Co-Founder & Co-Managing Partner of Siddhi Capital. They discuss the evolution of funding in the food industry. The investment world is tricky, and Melissa didn't shy away from discussing the pressures and expectations that come with it. They dove into the importance of picking the right investors and staying true to your business's core values, especially in today's capital-constrained environment. She emphasized the need for practicality and sound business fundamentals amidst investor pressure for growth.
Episode 102 :: 3 Things Food Founders Should Never Do: Advice for Avoiding Banking Issues, Preventing Bookkeeping Headaches, and Ensuring Accurate Financials
In this episode, Sarah Delevan shares the financial "never do's" - things that founders should be wary of, and the cautionary tales from her experience as a CFO consultant that she believes are crucial for any business owner to heed.
Episode 101 :: Holistic Brand Strategy: The Exponential Value of Understanding and Addressing Diverse Consumer Needs with Kathy Guzmán Galloway
In this episode, Sarah is joined by brand strategist Kathy Guzmán Galloway. Kathy shows us that success doesn't necessarily mean creating a product for every niche, but rather making strategic decisions informed by a deep understanding of consumer behavior and preferences.
Episode 100 :: Exploring Product Margins: An In-Depth Examination of how 3 Different Margins Impact Your Need to Take on Debt
In this episode, Sarah Delevan walks Chelsea through the nuances of profit margin, specifically challenging the commonly accepted 50% target in the food industry. She shows that this one-size-fits-all approach doesn't suit every business and can lead to cash flow struggles and increased reliance on debt.