We help good food founders price for profit,
make confident decisions, and build a
business that lasts.
Over 70% of food businesses fail because they run
out of cash.
We're here to change that!
Learn HowWe know food finance can feel confusing and complicated.
Your 3am search history says it all…
We also know...
You don't have to figure this out alone.
The answers you're hunting for at 3am aren't generic — they're specific to your costs, your margins, your cash. That's what we help you find.
We call it Profit by Design: a proven path to a profitable business, with software made specifically for food businesses and a CFO in your corner.
Because you can be profitable at any size — it's not about how big you grow, it's how you build.
Get the support that's right for you
Founder of The Good Food CFO and your partner in building a profitable good food business
I started Sarah Delevan Consulting in 2017 because I realized that good food businesses were closing their doors at an alarming rate—not because they lacked exceptional products or loyal customers, but because they couldn't make the financials work. I believe in the importance and value of regional CPG food brands and knew I could help them survive.
I know what it's like to run a food business with anxiety instead of confidence, and to stress about every move you make. I'm a former food founder too.
If I learned anything through my own food business and helping hundreds of food founders, it's this: finances should be collaborative.
Business is hard enough without the pressure to become an expert at everything. You're already asked to juggle so much as a business owner. You don't need to be a financial expert, too.
The Good Food CFO creates content and tools specifically designed to make food business finance easy for early-stage food founders—from understanding your numbers, to making key financial decisions, to developing your growth strategy.
Every tool we create is to empower you to build a business that meets your personal and financial goals. And together? We're fixing a broken food system.
Brands we've helped
The Podcast
Everyone says there is no money in the food industry. We've proven otherwise.
Client Story: The "Grow Last" Strategy That Created $107K Monthly Profits.- Exploring Product Margins: How 3 Different Margins Impact Your Need to Take on Debt.
- Right-Sizing vs. Scaling: The Growth Strategy That Actually Makes Food Founders Money.
“Your tools and videos are invaluable! Without you I'm not sure where I'd turn to gain confidence and truly find the answers through the REAL numbers.”
“I feel very lucky to have found this very approachable place where I can get my finances sorted.”
“We just discovered your podcast and have been binge listening! We've been running our foraged foods business for 8 years now... I just wish I discovered it sooner.”
Locke
Cara
Chris
@thegoodfoodcfo