Helping food founders grow confidently
with industry-leading tools, education, and community.

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OVER 70% OF EARLY-STAGE BRANDS FAIL DUE TO CASH FLOW ISSUES, THIN MARGINS, AND UNSUSTAINABLE GROWTH MODELS.

We’re here to change that statistic!

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FINANCIAL STRATEGY SOFTWARE to help you reach your big business goals

WE OFFER…

Meet the first-of-its-kind financial strategy software built specifically for food founders. Know your numbers, price for profit and grow confidently.

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ACCESSIBLE RESOURCES TO
MEET YOU WHERE YOU ARE

Building a food business doesn't mean figuring out finances alone.  Choose the support that fits your stage

PODCAST

The place to start when you’re just getting started.

SOFTWARE

Financial tools & expert support when you’re ready to dig in.

BRANDS WE’VE HELPED

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“Your tools and videos are invaluable!
Without you I’m not sure where I’d turn to gain confidence and truly find the answers through the REAL numbers.”

LOCKE

“I feel very lucky to have found this very approachable place where I can get my finances sorted.”

CARA

"We just discovered your podcast and have been binge listening! We’ve been running our foraged foods business for 8 years now… I just wish I discovered it sooner.”

chris

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WE KNOW FOOD FINANCE CAN FEEL
CONFUSING AND COMPLICATED.

YOUR 3AM SEARCH HISTORY SAYS IT ALL…

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“What is a good profit margin for food brands?”

“How do I calculate cost of goods sold?”

“Why is my profitable business running out of cash?”

“How much should I budget for marketing?”

“Funding for small food business”

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We’re simplifying the conversation around money and building industry leading tools so that building profitable good food businesses isn’t just possible, it’s probable.That's profitability by design.

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FOUNDER OF THE GOOD FOOD CFO AND YOUR PARTNER IN BUILDING A PROFITABLE GOOD FOOD BUSINESS

I started Sarah Delevan Consulting in 2017 because I realized that good food businesses were closing their doors at an alarming rate—not because they lacked exceptional products or loyal customers, but because they couldn't make the financials work. I believe in the importance and value of regional CPGfood brands and knew I could help them survive.

I know what it’s like to run a food business with anxiety instead of confidence, and to stress about every move you make. I’m a former food founder too.

IF I LEARNED ANYTHING THROUGH MY OWN FOOD BUSINESS AND HELPING HUNDREDS OF FOOD FOUNDERS, IT’S THIS: FINANCES SHOULD BE COLLABORATIVE.

Business is hard enough without the pressure to become an expert at everything. You’re already asked to juggle so much as a business owner. You don’t need to be a financial expert, too.

The Good Food CFO creates content and tools specifically designed to make food business finance easy for early-stage food founders—from understanding your numbers, to making key financial decisions, to developing your growth strategy.

Every tool we create is to empower you to build a business that meets your personal and financial goals. And together? We’re fixing a broken food system.

ABOUT THE GOOD FOOD CFO