Episode 04 :: The Three Pillars of a Successful Food Business
A Roundtable Conversation with Industry Experts(Video + closed caption available on YouTube)In this special “Round Table” episode of The Good Food CFO podcast I join Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.
Join three food industry experts as we discuss:
The basics of each pillar: Brand, Finance and Sales strategy
How the 3 Pillars come together and inform one another (and what order to tackle them)
The 3 C’s of Brand Strategy
When businesses should start thinking about their Brand Strategy
The benefits of Financial Modeling
Pricing for product profitability vs. business profitability
How to rollout a price change with a distributor or retail partner
Katie’s “Do, Build or Buy” Strategy
Our exciting Giveaway!
Connect with KATIE
Visit Katie’s website
Follow Katie on Instagram
Learn more about Katie’s Program, Brand Strategy Streamlined
Connect with ALLI
Visit Alli’s website
Follow Alli on Instagram
Learn More about Retail Ready
Got a question or an idea for the show?
Email us at: JoinTheConvo@TheGoodFoodCFO.com
stay connected
Follow along on Instagram: @TheGoodFoodCFO
Join us in The Good Food CFO Community
HAVE YOU SUBSCRIBED AND REVIEWED THE GOOD FOOD CFO PODCAST YET?
THIS IS THE NUMBER ONE THING THAT YOU CAN DO TO SUPPORT THIS PODCAST AND ENSURE OTHERS IN THE FOOD INDUSTRY ARE FINDING ME!
To do so, follow these easy steps:
Click here to find my podcast in iTunes
Once you’re there, click “listen on Apple Podcasts,” and hit “SUBSCRIBE” under the picture of me!
Click “ratings & reviews” and leave me a little love!
THANK YOU for helping to support & promote The Good Food CFO! I look forward to connecting with you again soon.