Episode 11 :: Founder Story: Pittson Ketchup Co.

Hear this story from an idea to profits!
(Video + closed caption available on YouTube)

IN THIS EPISODE I AM JOINED BY CO-FOUNDER AMOS VALENTI. HE SHARES PITTSTON KETCHUP CO.’S JOURNEY FROM IDEA, TO THEIR FIRST BOTTLING, TO TODAY’S EFFICIENT PRODUCTION, AND HOW THEY PLAN TO GROW THEIR REGIONAL BRAND.

The Pittston Ketchup Co. was born out of a desire to create a local product and become contributing members of a community that many young entrepreneurs and professionals were fleeing for “better” opportunities.

Throughout the conversation Amos shares valuable insights and important lessons for food business owners, including…

  • What their financial modeling process looked like

  • How getting clear on the business they didn’t want has helped them make key business decisions

  • How they balanced their ingredient and sourcing standards with the reality of producing a consistent high-quality product

  • The importance of letting go of control (not making sacrifices) as you grow

  • 3 lessons he’s learned that he hopes will help young food business owners

LINKS + RESOURCES

Learn more about Pittston Ketchup on their website

Follow on Pittston Ketchup on Instagram

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THANK YOU for helping to support & promote The Good Food CFO!  I look forward to connecting with you again soon.

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Episode 12 :: How to Plan + Budget for a Successful Marketing Campaign

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Episode 10 :: FINANCIAL KPIS :: KEY DATA TO TRACK FOR YOUR FOOD BUSINESS