Episode 27 :: Strategy, Budget + ROI Tracking with UMAI Marketing
Questions about marketing? Let's see if we can get you some answers!(Video + closed caption available on YouTube)IN THIS EPISODE OF THE GOOD FOOD CFO i am JOINED BY ALISON SMITH AND KARIN SAMELSON, CO-FOUNDERS OF UMAI MARKETING - A BOUTIQUE, AUSTIN-BASED MARKETING AGENCY THAT SCALES CPG BRANDS.
Alison + Karin are well known in the industry for their “Core 3 Method” which focuses on Organic Social, Paid Social and Email Marketing. If you’ve been unsure how much of your budget to allocate to marketing, how to track your efforts, and how to make informed decisions regarding your efforts and your spending - you don’t want to miss this episode!
In this episode of the Good Food CFO Podcast Alison + Karin provide insight on …
The importance of each marketing element
How to determine the right budget for each for your business
Industry benchmarks
Exactly how to track your outcomes and calculate your return on investment
This episode is full of actionable advice, so grab your favorite note-taking device and hit play! Then be sure to let us know where you’re listening by tagging us on social.
RESOURCES + LINKS
Visit UMAI Marketing website
Follow them on Instagram
Check their Facebook page
View their LinkedIn profile
Utilize the Breakeven ROAS Calculator
Got a question or an idea for the show?
Email us at: JoinTheConvo@TheGoodFoodCFO.com
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Follow along on Instagram: @TheGoodFoodCFO
Join us in The Good Food CFO Community
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