The Three Pillars of a Successful Food Business
A Roundtable Conversation with Industry Experts(Video + closed caption available on YouTube)In this rewind episode of The Good Food CFO podcast WE’RE REVISITING ONE OF OUR MOST POPULAR EPISODES BECAUSE IT’S JUST TOO GOOD TO RELEASE ONLY ONCE!
We’re taking you back to Episode 04 of our first season, in this special “Round Table” episode of The Good Food CFO podcast Sarah joins Alli Ball and Katie Mleziva, CPG experts in Sales Strategy and Brand Strategy, respectively to talk about the 3 Pillars of a Successful Food + Beverage Brand.
Join three food industry experts as we discuss:
The basics of each pillar: Brand, Finance and Sales strategy
How the 3 Pillars come together and inform one another (and what order to tackle them)
The 3 C’s of Brand Strategy
When businesses should start thinking about their Brand Strategy
The benefits of Financial Modeling
Pricing for product profitability vs. business profitability
How to rollout a price change with a distributor or retail partner
Katie’s “Do, Build or Buy” Strategy
Connect with KATIE
Visit Katie’s website
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Learn more about Katie’s Program, Brand Strategy Streamlined
Connect with ALLI
Visit Alli’s website
Follow Alli on Instagram
Learn More about Retail Ready
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