Episode 47 :: Benefits of Brand Strategy Beyond Revenue Growth with Asha Mody
Think you've heard all there is to hear about the importance of brand strategy? Think again!(Video + closed caption available on YouTube)In this episode of THE GOOD FOOD CFO PODCAST i am joined by ASHA MODY, A CERTIFIED BRAND STRATEGIST, AWARD-WINNING DESIGNER AND THE FOUNDER AND CHIEF BRAND OFFICER OF MINDSY DESIGN.
Asha explains Brand Strategy and its internal and external benefits in such an approachable way, and presents so many financial benefits! Brand strategy not only serves to reach customers and boost revenue, but also creates clarity, alignment and a clear direction for your business internally - from the CEO, to the CFO, and to customer facing teams - increasing your ROI and profitability.
Asha shares four reasons for building a strong brand and how creating a mindful roadmap will help you achieve:
Customer growth
Customer loyalty
Increased revenue
Increasing profit margins
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