Episode 66 :: Standing Your Ground with Gwen Richardson
Transparent and honest negotiations are keys to success in CPG.(Video + closed caption available on YouTube)Saying "no" to opportunities for growth can be a difficult thing to do.
Saying "yes" to the wrong customers can cost you your business.
In this episode, Sarah welcomes Gwen Richardson to the podcast. Gwen is the Sales Director at Repurpose, a leading retail brand of sustainable disposable tableware, garbage bags and soft paper for the home. She cut her teeth in CPG with almost 10 years in the craft beer industry in Boston and the Bay Area before moving to Los Angeles and putting more focus into sustainability with her role at Repurpose.
Having held every outward facing sales position at Repurpose, from entry level sales manager to now Sales Director, Gwen’s experience growing through retail and negotiating with distributors has taught her so much. And now she wants to share those lessons with as many Founders as she can.
You’ll hear:
How Gwen and the Repurpose team approach growth and taking on new customers
The role that vision and goals plays in decision making
Why Gwen never makes a deal without consulting her “Goldilocks model”
How community plays a huge role in creating change in the food industry
BABOYOT members can also hear Gwen’s tips for negotiating with intention. This bonus clip will be available inside The Good Food CFO Community.
Connect with Gwen:
Website: Repurpose.com
LinkedIn: Gwen Richardson
Instagram: @repurpose
Instagram: @gwengoesgreen
Stay connected!
Instagram: @TheGoodFoodCFO
Join us in The Good Food CFO Community
HAVE YOU SUBSCRIBED AND REVIEWED THE GOOD FOOD CFO PODCAST YET?
THIS IS THE NUMBER ONE THING THAT YOU CAN DO TO SUPPORT THIS PODCAST AND ENSURE OTHERS IN THE FOOD INDUSTRY ARE FINDING ME!
To do so, follow these easy steps:
Click here to find my podcast in iTunes
Once you’re there, click “listen on Apple Podcasts,” and hit “SUBSCRIBE” under the picture of me!
Click “ratings & reviews” and leave me a little love!
THANK YOU for helping to support & promote The Good Food CFO! I look forward to connecting with you again soon.