Episode 71 :: B2B and Beyond with Mable Founder Arik Keller
How one company is building a platform for Good Food brands to grow in new ways.(Video + closed caption available on YouTube)B2B E-Commerce sites can be a great channel to expand your business beyond your backyard. And a platform like Mable can serve as a bridge to growing into national distribution on your own terms.
In this episode, I am joined by Arik Keller, Founder and CEO of Mable, the B2B wholesale platform designed to make it easy for grocery & convenience stores to easily discover and buy emerging, local brands.
In 2018, Arik bought a small corner store in New England. At the time it seemed like an easy break from technology start-ups, but he quickly learned how hard it was to discover & buy all the unique brands he wanted to bring into his store. And so in 2019, Mable was born and now connects thousands of stores across the country with unique, emerging grocery brands.
Arik and I discuss:
How Mable was born from Arik’s mission to get more Good Food on more shelves
How his technology background shaped his approach to building out Mable’s B2B platform
The difference between Mable and other B2B platforms
The role distributors play in the food industry
And what the near future holds for the company, and how they are expanding their business model to become a bridge between B2B and National Distribution
Mable will be joining us inside the Good Food CFO Community for a Live Q&A and Demo of the platform. This event is available only for Good Food CFO+ members. You can get all the details inside the community.
Connect with Mable:
Website: meetmable.com
LinkedIn: Mable
Instagram: @meet_mable
Stay connected!
Instagram: @TheGoodFoodCFO
YouTube: @thegoodfoodcfo
Join us in The Good Food CFO Community
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