Episode 76 :: How to Build an Effective Broker Partnership with Paul Christian
The key to all good partnerships lies in establishing transparent expectations.(Video + closed caption available on YouTube)When you are ready to grow your food business beyond your backyard, you may seek the support of a broker. And how you build that relationship can make or break your business.
In this episode, I am joined by Paul Christian. Paul is an industry veteran with over thirty years of experience working with powerhouse companies like Hormel, Coca-Cola, Unilever Ice Cream, and Smuckers. When Paul realized how much he loved using his knowledge of the industry to help smaller brands and early-stage startups break down that barrier to entry, he founded Come Sell or High Water with a simple mantra: small brand focus with big brand ambitions.
Paul is sharing all that knowledge and experience in this conversation all about building an effective and successful partnership with a broker.
Paul & I discuss:
What exactly a broker does, and can do for your Good Food business
How to know if you should be onboarding a broker
Tips for choosing the best broker for you and your business
What red flags to look out for
The most important things you can do to build an effective partnership
Connect with Paul
Website: Come Sell or High Water
LinkedIn: Paul Christian
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YouTube: @thegoodfoodcfo
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