The Good Food CFO podcast
Building Financial Confidence. Redefining Equitability.
Leading the good food Revolution.
Challenging the
status quo of
Food business media
Providing insight into how we create a better food industry
Highlighting the people that are moving the
good food revolution forward
New Episodes weekly
Episode 106 :: Stop Losing Money on Online Marketing: Advice for Finding the Right Partner and Strategy with Ali Cox
In this episode, Sarah Delevan, The Good Food CFO and Ali Cox, CEO of Noble West, explore the challenges of achieving a return on investment and the importance of understanding consumer insights and brand identity. Ali stresses the significance of setting Key Performance Indicators (KPIs) and aligning them with business goals. They also highlight the necessity of transparent reporting from marketing agencies and the value of establishing a partnership rather than a transactional relationship with these agencies.