The Good Food CFO podcast

Building Financial Confidence. Redefining Equitability.
Leading the good food Revolution

Challenging the
status quo of
Food business media

Providing insight into how we create a better food industry

Highlighting the people that are moving the
good food revolution forward

New Episodes weekly

The Good Food CFO Podcast Sarah Delevan The Good Food CFO Podcast Sarah Delevan

Episode 106 :: Stop Losing Money on Online Marketing: Advice for Finding the Right Partner and Strategy with Ali Cox

In this episode, Sarah Delevan, The Good Food CFO and Ali Cox, CEO of Noble West, explore the challenges of achieving a return on investment and the importance of understanding consumer insights and brand identity. Ali stresses the significance of setting Key Performance Indicators (KPIs) and aligning them with business goals. They also highlight the necessity of transparent reporting from marketing agencies and the value of establishing a partnership rather than a transactional relationship with these agencies.

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