Episode 08 :: How to Succeed With A High Priced Product
Calculated your perfect product price, only to find that it’s higher than you think you can (or should) sell it for?(Video + closed caption available on YouTube)IN THIS EPISODE I AM JOINED WITH CPG CONSULTANT, ALLI BALL. WE DISCUSS THE STEPS YOU CAN TAKE TO BUILD A SUCCESSFUL FOOD BUSINESS SELLING A “HIGH PRICED” PRODUCT.
Doubts often follow as to whether or not you can successfully sell your product at a premium price, and whether or not the right move is to lower costs.
In this episode of The Good Food CFO Podcast…
Why looking to your target market is key to landing on the right price for your product
5 key brand questions to gain clarity on pricing decisions
The freeing truth that everyone is not your target audience
The customer touch points that are important to identify + ensure are “on brand”
The worst business advice Alli has ever received, and what you can learn from it!
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