Episode 09 :: Industry Insight: The True Cost of Doing Business With Brokers, Distributors + Retail Chains
Find out what it takes to expend to retail grocery stores(Video + closed caption available on YouTube)FOR THIS EPISODE I WAS INSPIRED BY A QUOTE FROM SANDRA VELASQUEZ’S INSTAGRAM FEED. THIS CONVERSATION IS CENTERED AROUND THE COSTS INVOLVED IN GROWING YOUR CPG BRAND THROUGH RETAIL GROCERY EXPANSION.
“...Before you get excited about what you are going to get. Make sure you understand what you have to give. Many a brand have paid slotting fees and free fills to get into a chain they could not afford to support only to get discontinued.”
In this episode of The Good Food CFO Podcast…
· The role of brokers and distributors and the financial investment you can expect to make with each.
· What free fills and slotting fees are and how they’ll affect your budget.
· The benefits of a promo calendar to forecast your marketing budget.
· The average margin that a distributor will expect, and how to set the right expectations for your partnership
· The important difference between margins and markups and how to calculate each
· “velocity over doors” - what it means, and why it matters.
… and so much more.
Sandra packs this episode with helpful information for CPG brands, and she joined me for a short bonus video on YouTube afterward!
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