Episode 108 :: Ask The Good Food CFO: How to Establish a Marketing Budget, Tips for Increasing Margin, and Clarifying Debt vs. Equity Funding

A BABOYOT member event
(Video + closed caption available on YouTube)

You’ve got questions 


The Good Food CFO has answers!

In this episode, Sarah Delevan, The Good Food CFO is answering financial and business questions submitted by our BABOYOT members, and offering live coaching to member Chris Gilmour, Co-Founder of Wild Muskoka Botanicals.


Sarah answers:

  • What is the difference between Debt and Equity funding?

  • I know I need to increase my margin, but where do I start?

  • How do I create a marketing budget for my new retail opportunities?

Do you have questions for The Good Food CFO?

You can join us for our next Live Q+A by becoming a BABOYOT member. Your membership is direct investment in this podcast, and our goals of creating a more equitable and vibrant food system, as well as helping us keep this podcast ad-free. 

In exchange, you’ll get access to benefits like:   

  • Access to our library of bonus clips

  • A brand highlight on the podcast

  • Beta testing of new tools before we release them

  • And more! 

Learn more about  BABOYOT membership

From our News Segment:
Last Call: Sacred Serve serving up last pints


Stay connected!

Instagram: @TheGoodFoodCFO

YouTube: @thegoodfoodcfo

Join us in The Good Food CFO Community 


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To do so, follow these easy steps:

  • Once you’re there, click “listen on Apple Podcasts,” and hit “SUBSCRIBE” under the picture of me!

  • Click “ratings & reviews” and leave me a little love!

THANK YOU for helping to support & promote The Good Food CFO!  I look forward to connecting with you again soon.

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Episode 109 :: BABOYOT with Lauren Montgomery of Monty’s: A Story of Recalibration, Patience and Growth

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Episode 107 :: Real Talk with Peter Gialantzis from Pod Foods: The Boomerang Effect of Transparent Distribution