Episode 25 :: Passion Meets Profit with Farmers Market Pro Catt Fields White

How to utilize farmers markets!
(Video + closed caption available on YouTube)

IN THIS EPISODE OF THE GOOD FOOD CFO i CHAT WITH CATT FIELDS WHITE - FOUNDER OF THE LITTLE ITALY MERCATO - SAN DIEGO COUNTY’S LARGEST WEEKLY YEAR-ROUND FARMERS MARKET, AND FOUNDER & CEO OF FARMERS MARKET PROS.

No matter if you are just getting started or have been in business for years. Are planning to or currently selling at Farmers Markets, or are building your business in another way,  Catt’s insights on business and finance are valuable.  

In this episode of the Good Food CFO Podcast Catt provides insight on …

  • The 4 Ps of a successful farmers market business

  • Benefits of being a FM based brand, and why it's not just for early-stage businesses

  • Lessons learned from her 13+ years as a market manager

  • Why it’s important for you to make money in your food business

RESOURCES + LINKS

Visit The Farmers Market Pros website

Check out the San Diego Markets website

Listen to the TentTalk podcast

Take the Vendor 101 Online Course

stay connected

Follow along on Instagram: @TheGoodFoodCFO

Join us in The Good Food CFO Community 



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  • Click “ratings & reviews” and leave me a little love!

THANK YOU for helping to support & promote The Good Food CFO!  I look forward to connecting with you again soon.

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Episode 26 :: How to Create a Profitable Shipping Offer

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Episode 24 :: The Financial Benefits of Slowing Down