Episode 36 :: Product Viability + Business Profitability with Adam Pollack
Is your product viable? How can you make it profitable?(Video + closed caption available on YouTube)In this episode of THE GOOD FOOD CFO PODCAST I joined by Adam Pollack, Vice President of Marketing at Rodeo CPG.
Together we are discussing the foundational elements of ensuring that your product is viable (aka you can sell it for more than it costs to make) and then how you go about ensuring that you can build a profitable business around that product.
Having a profitable product does not guarantee that you can build a profitable business, but it is an important first step. So whether you’re a food business veteran, or thinking about launching your first food business, this episode offers some insightful information.
In this episode Adam & I shed light on:
What COGS are, and how to calculate yours
What “good” COGS look like for a mission-driven food business
The big misconception business owners have around COGS and volume
How profit margins change as you grow into new sales channels
Why bottom-line growth outweighs topline growth
How you can create a realistic and helpful financial model for your business
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