Episode 37 :: “Real Revenue” - What is it? And Why is it SO Important?

Real revenue, find out what it is and why it is important!
(Video + closed caption available on YouTube)

In this episode of THE GOOD FOOD CFO PODCAST WE’RE GOING TO GEEK OUT ON A COUPLE OF FINANCIAL TERMS AND THE NUMBERS BEHIND THEM. WE’RE TALKING ABOUT “REAL REVENUE”

- WHAT IS IT? AND WHY IS IT SO IMPORTANT?   

Without a healthy “Real Revenue” number it’s difficult if not impossible to achieve financial sustainability and profitability within your business. Do you know your Real Revenue number? 

In this episode I guide you through… 

  • What “real revenue” is

  • What “real revenue” isn’t

  • 3 primary goals “real revenue” should achieve

  • How a profit assessment can show you if your real revenue is working for you

 

RESOURCES + LINKS

Take the first step towards a cash-based business with a Profit Assessment

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Episode 38 :: Creating Financial Workflows for Strategic Growth

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Episode 36 :: Product Viability + Business Profitability with Adam Pollack