Episode 60 :: Small Giants
Recommended reading for the New Year(Video + closed caption available on YouTube)When faced with the decision of how to grow your business, it can be hard to believe in YOUR unique vision and dream for your business if everyone around you and every success story you hear is all the same.
It’s time to disrupt Food Business media, and change the success stories being told, because the truth is, what we're hearing, reading and being taught doesn't represent the stories of the majority of successful businesses.
In this episode, I am talking about Bo Burlingham’s Small Giants, a book that shares success stories of founders who carved their own path. It is a must-read for anyone who is ready, or wants to build a business on their own terms.
From the book, I share:
Why studying the success of publicly traded companies is a mistake
Two pervasive myths we are fed about successful businesses
What it really means to be a small business
How you can measure success outside of growth and sales
Myself, other founders, industry experts and disruptors are coming together here and in the new The Good Food CFO community to support you. And we’ll continue to share books, articles and other podcasts that are also changing the narrative.
If you’ve read a good book, listened to a great podcast or otherwise read or heard a story of someone building a business on their own terms please share it with us via email to jointheconvo@thegoodfoodcfo.com.
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