Episode 119 :: BABOYOT with Kait of Savorista: How Shipping and Subscriptions Can Make or Break Profitability
"Profitability was at the core of us being able to grow the business."(Video + closed caption available on YouTube)The Holiday shopping season is getting closer, and with it comes some of the biggest opportunities to generate revenue!
But higher sales don’t automatically equal higher profits in your business.
In this episode, we kick things off with a Holiday primer to get you ready for the last quarter of 2024. Sarah shares what you should consider, analyze and plan for as we head into fall, as well as a list of free and low cost resources to support a successful Holiday shopping season.
Then you’ll hear her conversation with Kait, founder of Savorista, that centers around the work Kait took on during our CFO Office Hours this summer. Savorista is a caffeine conscious coffee company that Kait founded after she made the decision to switch to decaf herself.
Working with Sarah in CFO Office Hours, Kait identified that her shipping and subscription offers were impacting her profitability in the wrong direction. She shares the steps she took to create new offers, and how she’s built the confidence to make those changes.
Highlights from this episode include:
What lead to Kait identifying that her shipping offer was eating into Savorista’s profit margin
The importance of always planning for the worst case scenario
How to bring customers along when increasing prices or modifying your services
Discovering that losing revenue doesn’t have to mean losing profits
After listening, if you’re feeling inspired to follow Kait’s lead as we head into Q4 check out all the food business holiday tools and resources mentioned in the episode below:
From the Podcast
Episode 26: How to Create a Profitable Shipping Offer
Episode 78: Planning for Your Most Profitable Q4 Yet!
Good Food CFO Tools and Courses
Creating a Profitable Shipping Offer
Connect with Kait
Website: Savorista Coffee
Instagram: @savoristacoffee
Facebook: @savoristacoffee
Stay connected!
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YouTube: @thegoodfoodcfo
Join us in The Good Food CFO Community
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