The Good Food CFO Podcast
Food Industry Finances are unique, and no one understands them better than The Good Food CFO.
New Episodes Weekly
Episode 108 :: Ask The Good Food CFO: How to Establish a Marketing Budget, Tips for Increasing Margin, and Clarifying Debt vs. Equity Funding
You’ve got questions, The Good Food CFO has answers!
In this episode, Sarah Delevan, The Good Food CFO is answering financial and business questions submitted by our BABOYOT members, and offering live coaching to member Chris Gilmour, Co-Founder of Wild Muskoka Botanicals.
Episode 102 :: 3 Things Food Founders Should Never Do: Advice for Avoiding Banking Issues, Preventing Bookkeeping Headaches, and Ensuring Accurate Financials
In this episode, Sarah Delevan shares the financial "never do's" - things that founders should be wary of, and the cautionary tales from her experience as a CFO consultant that she believes are crucial for any business owner to heed.
Episode 100 :: Exploring Product Margins: An In-Depth Examination of how 3 Different Margins Impact Your Need to Take on Debt
In this episode, Sarah Delevan walks Chelsea through the nuances of profit margin, specifically challenging the commonly accepted 50% target in the food industry. She shows that this one-size-fits-all approach doesn't suit every business and can lead to cash flow struggles and increased reliance on debt.
Episode 98 :: Clarifying COGS: The Only Calculation You Need, the Industry “Rules” to Break, and the Financial Impact They Create
In this episode, The Good Food CFO, Sarah Delevan breaks down the concept of cost of goods sold (COGS) and its importance in understanding the financial health of your business. We explore the differences between accrual-based accounting and cash-based accounting, and how each method affects the calculation of COGS. We also clarify the distinction between unit COGS and business COGS, and the significance of knowing both.
Episode 96 :: 3 Methods for Managing Your Cash Flow
In this episode, Sarah is breaking down 3 methods for projecting and managing your Cash Flow. Every business needs to understand their cash flow, ESPECIALLY if you don't have a lot of cash on hand, or a 12 week cash runway. You won’t find the answers looking at your P+L statement, that's looking to your past. A cash flow projection is looking to the future.
Episode 94 :: Negotiating a Million Dollar Deal
A million dollar deal can be a game changer for most small businesses, but it could also be a financial burden, and not a benefit at all if the product pricing and the deal aren't structured correctly. In this episode, Sarah is sharing the role she played in the negotiations between her client and a distributor that could result in $1 Million in the first year alone! She walks us through everything the founder has done to ensure the deal will be successful, beneficial and profitable.
Episode 90 :: You Can’t Scale Your Food Business Like a Tech Company
Scaling promises to bring not just more revenue, but more profit, more cash flow, and a sense of ease in doing business. And it seems every business owner is eager to get there. In this season opener, Sarah Delevan is answering the #1 question we get asked inside The Good Food CFO Community - “How do I scale my business?”
Episode 89 :: Breaking Down the Price vs Margin Conundrum
Profitability is the goal of every business. But at times it can feel like you are doing everything right, everything traditional business media says that you should be, and yet your business is still running out of cash. In this episode, Sarah breaks down a different way of thinking about your finances and improving your cash flow and profitability.
Episode 88 :: Managing Trade Spend at Any Size with Nikki McNeil
Nikki McNeil is a Co-Founder at Vividly, a trade spend management software which aims to deliver clear value through efficiencies when analyzing trade spend dollars. Whether you’re a founder managing trade spend for one partner or hundreds, having the right system in place can ensure you stay on budget and receive proper payment from all of your distributors and retailers. In this episode, Sarah got to sit down with Nikki to discuss managing trade spend, and what kind of systems you can put in place to support you and your team at any size.