The Good Food CFO Podcast

Food Industry Finances are unique, and no one understands them better than The Good Food CFO.

New Episodes Weekly

The Good Food CFO Podcast Sarah Delevan The Good Food CFO Podcast Sarah Delevan

Episode 60 :: Small Giants

It’s time to disrupt Food Business media, and change the success stories being told, because the truth is, what we're hearing, reading and being taught doesn't represent the stories of the majority of successful businesses.

In this episode, Sarah is talking about Bo Burlingham’s Small Giants, a book that shares success stories of founders who carved their own path. It is a must-read for anyone who is ready, or wants to build a business on their own terms.

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The Good Food CFO Podcast Sarah Delevan The Good Food CFO Podcast Sarah Delevan

Episode 50 :: REWIND Welcome to the Revolution

Where do we go from here? That was the question Sarah found herself asking back in September as she was calling for change in the food industry.

As we prepare to take a big step forward in The Good Food Revolution, we want to take you back to where it all started, so we are going to rewind through what we consider essential listening for this movement.

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The Good Food CFO Podcast Sarah Delevan The Good Food CFO Podcast Sarah Delevan

Episode 49 :: REWIND I Can No Longer Stay Quiet

The Food Industry is broken. Good Food Founders have the power to change that.

Today on the Podcast Sarah speaks straight from the heart; discussing the truth about the current state of the Food Industry, and how it is rigged against small, mission driven food businesses. But she doesn’t stop there; she provides insight into how to create meaningful and equitable systemic change. This is the Good Food Revolution.

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Episode 58 :: Demystifying Sales Projections & Annual Planning with Felice Thorpe

Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.

In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.

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Episode 57 :: The Secret to Maximizing your Influencer Marketing ROI

Influencer marketing can change the trajectory of your business overnight. It can also lead nowhere, leaving you wondering why you invested any time, effort or money in the first place.
In this episode, Sarah is joined by TikTok influencer Becca Murray and Piquant Marketing Agency Founder, Lindsay O’Donnell for a round table on all things Influencer Marketing.

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Episode 55 :: Breaking Down Cash vs Accrual Accounting with Danielle Hayden

There has been a lot of talk recently about the “need” to implement accrual accounting instead of cash accounting if you are, or plan to be, seeking investment for your Good Food Business.

In this episode, Sarah is joined by Danielle Hayden, Founder and CEO of Kickstart Accounting. Sarah and Danielle are breaking down cash and accrual accounting, and why the method you choose matters to your business.

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