The Good Food CFO Podcast
Food Industry Finances are unique, and no one understands them better than The Good Food CFO.
New Episodes Weekly
Episode 64 :: Laying Foundations for Long-Term Success with Martha Bourlakas & Ashley Sutterfield
Martha Bourlakas launched Storied Goods, a celebration business that creates infused Sugar Cubes for cocktails, coffee, and tea, in 2018. However, Martha considers 2022 the true start of her business. 2022 was the year Martha focused on foundational internal goals like identifying and onboarding a co-packer, transitioning accounting software and bookkeeping firms, setting up invoicing and sales systems and negotiating the rates she needed to succeed long term.
In this episode, Sarah is joined by Martha, and welcomes back Ashley Sutterfield, founder of Sage. Together they are walking through the ways they worked together to prepare for the growth of Storied Goods, and how that work changed Martha’s mindset about business.
Episode 63 :: Contracts, Communication & Reclaiming Your Agency with Modest Coffee
Jenni Trilik and Marcus Contaldo, Founders of Modest Coffee shared their costly experience with a national distributor on their blog that caught the eye of the good food industry, its supporters, and many more. In response to their story, more than 4,000 individuals answered the call to purchase and/or donate a case of coffee to keep the business alive.
In this episode, Jenni and Marcus join Sarah to share their story as well as the lessons learned and how Modest Coffee is moving forward.
Episode 62 :: Creating Wealth for Businesses and Communities with Jackie Chan
Have you been looking for a way to access funding for your business that doesn’t include giving up your equity, doesn’t involve traditional bank loans, and doesn’t come with huge interest rates?
In this episode, Sarah is joined by Jackie Chan, COO and Co-Founder of SMBX - the Small Business Bond™ marketplace that connects qualified U.S. small and medium businesses with people in their communities who want to invest in them. Together they are discussing how the SMBX business model is disrupting traditional funding methods for Good Food Businesses.
Episode 61 :: Navigating B2B E-Commerce with Brady DeLong
Have you been considering opening a B2B E-Commerce channel in your Food Business? Have you already joined a platform like Faire or Mable, and are still trying to figure it out?
In this episode, Sarah welcomes Brady DeLong back to the podcast. Brady is an 8-year Sales and Operations veteran of the CPG industry, spending the first chapter on the Food & Bev side, he’s now working in the Health, Beauty, and Wellness arena. He has grown brands through DTC, DSD, traditional distribution, food service, retail, and B2B e-commerce - a relatively new channel that he utilized to exponentially grow sales after experiencing constraints in traditional distribution channels.
You will walk away from this episode with everything you need to know to get started with B2B E-Commerce.
Episode 60 :: Small Giants
It’s time to disrupt Food Business media, and change the success stories being told, because the truth is, what we're hearing, reading and being taught doesn't represent the stories of the majority of successful businesses.
In this episode, Sarah is talking about Bo Burlingham’s Small Giants, a book that shares success stories of founders who carved their own path. It is a must-read for anyone who is ready, or wants to build a business on their own terms.
Episode 50 :: REWIND Welcome to the Revolution
Where do we go from here? That was the question Sarah found herself asking back in September as she was calling for change in the food industry.
As we prepare to take a big step forward in The Good Food Revolution, we want to take you back to where it all started, so we are going to rewind through what we consider essential listening for this movement.
Episode 49 :: REWIND I Can No Longer Stay Quiet
The Food Industry is broken. Good Food Founders have the power to change that.
Today on the Podcast Sarah speaks straight from the heart; discussing the truth about the current state of the Food Industry, and how it is rigged against small, mission driven food businesses. But she doesn’t stop there; she provides insight into how to create meaningful and equitable systemic change. This is the Good Food Revolution.
Episode 59 :: Answering Listener Questions
In this episode, Sarah is going through the inbox and answering listener questions related to goal setting for the year ahead, forecasting for a business that isn’t IN business yet, and budgeting for trade spend with sustainable profitable growth in mind.
Episode 58 :: Demystifying Sales Projections & Annual Planning with Felice Thorpe
Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.
In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.