The Good Food CFO Podcast
Food Industry Finances are unique, and no one understands them better than The Good Food CFO.
New Episodes Weekly
Episode 13 :: Advice for a Successful Crowdfunding Campaign
In this episode of the Good Food CFO I am joined by Elizabeth Eichhorn who actually recommends a great alternative to the traditional routes of funding your business, crowdfunding!
Episode 12 :: How to Plan + Budget for a Successful Marketing Campaign
In this episode of the Good Food CFO Sarah is joined by Christie Lee, founder of Nourishing Foods Marketing to discuss how to identify the right marketing strategy + tactics for your business!
Episode 11 :: Founder Story: Pittson Ketchup Co.
In this episode I am joined by co-founder Amos Valenti, and he is sharing Pittston Ketchup Co.’s journey from idea, to their first bottling, to today’s efficient production, and how they plan to grow their regional brand.
Episode 10 :: FINANCIAL KPIS :: KEY DATA TO TRACK FOR YOUR FOOD BUSINESS
In this episode I focus on the financial KPIs that will reveal your business’ financial efficiency, and get you moving in the direction of financial sustainability, profitability and consistent cash flow!
Episode 09 :: Industry Insight: The True Cost of Doing Business With Brokers, Distributors + Retail Chains
This episode is inspired by a quote from Sandra Velasquez’s Instagram feed. The conversation is centered around the costs involved in growing your CPG brand through retail grocery expansion.
Episode 08 :: How to Succeed With A High Priced Product
In this episode I am joined with CPG Consultant Alli Ball to discuss the steps you can take to build a successful food business selling a “high priced” product.
Episode 07 :: How to Price Your Products
In this episode, I dive into a critical financial concept and share 3 rules for pricing that will help you understand your business better.
Episode 06 :: Money Mindset Checkup: Are Your Beliefs Holding You Back From Building A Profitable Food Business?
In this episode, I am joined by Caroline Snyder, financial coach and founder of Verdi Daily to discuss the many ways that our emotions can play a role in our financial decision making and overcoming them.
Episode 05 :: How to Find + Create A Successful Relationship with Your Bookkeeper
In this episode of the Good Food CFO Podcast Sarah is joined by Erin Lehr, a food industry veteran turned bookkeeper.